This object in a watch appeared to be the metaphor of our project as it is the compartment that causes the watch to work. Therefore relating to our project of mocking the stereotypical normal lifestyle the cog appears to be the media in a sense as it is the element that creates these 'perfect and normal' lifestyles. Without the media, this lifestyle would not necessarily be the preferred one. Just like if the watch did not have the cog, the watch would not function.
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